What Makes Printed Carrier Bags Such an Effective Marketing Tool?

If you’re looking for an exciting and unique marketing tool to increase the exposure of your brand in the marketplace, then you should consider adding printed bags to your strategy.  

You see printed carrier bags everywhere you go, but have you ever considered the benefits they would bring to your business if you decided to start using them? Trust us when we say their impact will be huge – because we’re talking from years’ of experience in the business.

Here are just a few of the reasons we think carrier bags should be part of your print marketing campaigns:

You Get Repeated Brand Exposure

When a customer uses your carrier bag to carry their purchase, you aren’t just exposing the customer to more of your marketing, but you are also presenting your brand to everyone they walk past as well. You may think it’s a small thing, but the subconscious can be a powerful ally, especially when hundreds of people catch a glimpse of your brand as the bag passes by them.

We are also entering an age of sustainability, which means if you supply a carry bag which can be reused dozens of times, your brand is reinforced every time that bag is used and noticed. You invest in the bag only once, but the message it delivers continues to build up your ROI every time the bag leaves the house. The best materials for reusable bags are printed fabric bags or the popular non-woven ‘bags for life’ option.

Printed Carrier Bags are One Hundred Percent Customizable

You have complete control over the type of bag and the design, including the colour, the size, and the artwork. Every bespoke bag order can provide a solution which serves to enhance your brand.

We have a complete range of bag and packaging options all from the one convenient location. Walk in, create your design, walk out and receive your delivery at the time you need it.

Strengthen your brand one bag at a time as you enhance each customer’s experience. Any budget, any quantity, we can help you no matter how big or small your enterprise, and with our extensive experience, we can even suggest the best type of bag that will be sure to give you the best bang for your buck.

When you have complete control over how the finished product looks, the possibilities for aligning your bags to your existing campaign are limitless. So, if you have an event to promote, a sale to advertise, or need a hashtag to go viral, printed bags can make a big splash and help you achieve your business goals.

Carrier Bags are Versatile and Useful

No doubt, whenever you have made a purchase, you were supplied a carry bag to help you get the product home safely.

Even in a society which recycles, people still need bags to transport their newly purchased cargo. This proclivity for reusing a bag gives you a unique opportunity to promote your brand in the marketplace.

Even if the customer doesn’t go to your website, see your advertisement on TV, or follow you on Twitter, they need a bag to carry your products conveniently. Your printed bags will get your brand into their home and visible to anyone who visits.

Printed Bags are Tangible

The online arena is full of digital advertisements, most of which the customer cannot interact with, even when they do happen to notice.

Not so the printed bag. A printed bag can be used and held in hand, it can be admired for its quality, and can be stored and brought out to be used later on while also providing a gentle reminder about your brand.

Convinced that printed bags belong in your arsenal of marketing tools? Then give us a call today and let us get started on reinforcing your brand in the marketplace with printed carrier bags.


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